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Viaplay Group AB/Skr VPLAY B

Viaplay Group shares fall after Q3 results showed virtually flat organic core sales, a continued net loss and no upgrade to FY26 targets despite improved EBITDA.
6 hours agoLightyear AI
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About Viaplay Group AB

Viaplay Group AB is a Swedish entertainment company operating primarily in the media and streaming industry. The company offers a subscription-based video-on-demand service, Viaplay, which provides a wide range of content including films, series, documentaries, and live sports. Founded in 2007, the company initially focused on the Nordic market but has gradually expanded its services to other regions in Europe. Headquartered in Stockholm, Sweden, Viaplay Group has strategically positioned itself with localized content and exclusive sports broadcasting rights, providing a competitive edge in the rapidly growing streaming market.
Ticker
Skr VPLAY B
Sector
Communication
Primary listing
XSTO
Employees
1,284
Headquarters
Stockholm, Sweden
Website
www.viaplaygroup.com

Viaplay Group AB Metrics

BasicAdvanced
kr 5.6B
-
-kr 0.32
1.35
-

What the Analysts think about Viaplay Group AB

Analyst ratings (Buy, Hold, Sell) for Viaplay Group AB stock.
Analyst projections of the future price of Viaplay Group AB stock.

Bulls say / Bears say

Core EBITDA before one-off items rose to SEK 313m in Q3 from SEK 276m on a comparable basis, and Viaplay kept its 2026 earnings target unchanged. That suggests the cost and integration turnaround is gaining traction. (Viaplay Group)
Streaming subscription sales grew 4% organically in Q3 and the subscriber base was stable year on year, while higher prices and a richer sports mix supported revenue per customer. This offers a path to growth even without a large increase in subscribers. (Viaplay Group)
The Dutch sale has regulatory clearance and is expected to close soon for EUR 142m, allowing Viaplay to focus on the Nordics and reduce debt. The planned exit could strengthen the balance sheet and sharpen management’s focus on its core markets. (Viaplay Group, Viaplay Group)
Core sales were flat organically in Q3, while ‘Other’ sales fell 14% and advertising sales slipped 1%. Streaming growth is therefore having to offset weakness in several established revenue lines. (Viaplay Group)
Group free cash flow was negative SEK 32m in Q3, with SEK 90m of cash drain from non-core operations. The continuing legacy costs make it harder for operating improvements to translate into cash for debt reduction. (Viaplay Group)
Net debt remained broadly stable against Q2’s SEK 5.12bn, and Viaplay still posted a SEK 30m net loss in Q3. The large debt burden leaves limited room for error if the turnaround or asset sale is delayed. (Viaplay Group, Viaplay Group)
Data summarised monthly by Lightyear AI. Last updated on 22 Oct 2026.

Viaplay Group AB Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Viaplay Group AB Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing Viaplay Group AB

Funds
Fund name
Fund size
Skr VPLAY B weighting
iShares Digitalisation£DGIT
$813M0.01%
iShares Digitalisation$DGTL
$761M0.01%
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.